Gallup estimates that an average adult will spent $786 on Christmas gifts this year. What portion of that $786 would YOU like to capture for your business? I asked myself that question and determined that $200 would be my target in 2013.
My marketing focus this year will be on other small businesses with 1 to 250 employees who will be giving employee gifts. To give one small example, I create what I call “Coffee and Cream,” which is a coffee mug, filled with a hand cream, a package of specialty coffee and candy. Each are wrapped with cello wrap and tied with a gorgeous bow…for only $15. For men, I use a Men’s Shave Cream, Folgers coffee, a disposable razor and candy.
For those employers that are giving cash, I can incorporate that into the gift before it is wrapped. And to make this a stress-free Christmas for the employer, I also deliver on the day of their choice and accept Visa, MasterCard and Discover. As a chamber member I feel that it is advantageous that we do business with each other, don’t you? I plan to market to my chamber friends – one small business helping another. Let’s all incorporate the mantra, “I don’t expect to have everyone’s business, but I certainly would appreciate yours!”
Gail M. Langner
Future Executive Senior Sales Director
Mary Kay Cosmetics
The much anticipated groundbreaking of the Hertz corporate headquarters is set for November 26 when the company will begin construction on their recently approved building design. CLICK HERE for a sneak peek of the architectural rendering, courtesy of The News-Press.
WORKFORCE DEVELOPMENT INITIATIVE
Not only will Hertz provide a wealth of new job opportunities for area residents, but relocating family members will be entering our community starting in early 2014 and seeking employment. Your company can instantly gain access to this talent pool and skill sets from a major metropolitan area. We strongly encourage you to post your available positions on our JOB BANK as soon as possible. Our Chamber will be sharing a link to this online JOB BANK with the Hertz team so they can share the opportunities with relocating family members. It is free, easy to use, and open to the entire region.
As a reminder to members, please keep your brochures fully stocked as the Visitor’s Center is seeing a large number of visitors seeking information on our region. As more details of the relocation project become available we will keep you informed. Still have a question? Contact Tiffany or Chelsea at (239) 992-2943, info@BonitaSpringsChamber.com.
Written by: Chelsea Birczak, Director of Marketing and Communications at the Bonita Springs Area Chamber of Commerce
The Banner is offering local business owners the chance to have their company showcased in a weekly feature they call “5Q”. It is a list of five questions that business owners answer, along with a picture of the owner(s), the business address, hours of operation, contact information, etc.
Here is how it works:
- Answer either list of five questions (which will be posted below, as well as an example of a recently published 5Q to show the approximate length answers should be).
- Provide a short — no more than 4 sentences — description of the business (which is printed above the Q&A).
- Take a picture of the owner(s), preferably outside the business. Please avoid using cell phone cameras as the images are often unusable. Also, do not resize the photos to a smaller format. The bigger, the better (high resolution preferred).
- Send all of the information and photos via email to firstname.lastname@example.org & email@example.com.
5 Tips for Social Media – Courtesy of Kate Walter & Phyllis Ershowky of PKE Marketing & PR Solutions
1. Stay “on brand”- Before you begin posting to any social media site, you’ll need to consider the brand or image that your company wants to convey. Are you a healthcare facility that prides itself on educating patients and being on the cutting edge of new technology? If so, then you’ll want to tailor your posts to include information on new medical advancements in your field, new services you’re offering, new technology that is available, etc. Followers already like your business, so make sure you’re providing them with information they’re interested in.
2. Develop a plan- Have you ever stopped what you’re doing in the middle of the work week and thought, “When was the last time I posted to Facebook?” We’ve all been there. But, to save time and also to ensure that you’re staying on brand (refer to tip #1), you should develop a social media plan. If your goal is to post once a week for a year, then create a plan that achieves that goal. Draft the posts, include links, photos and hashtags and save the document to refer to later. Obviously, the plan might change if you have breaking news to share, but this will give you an outline and a good place to start from instead of scrambling to determine what you’re going to post next.
3. Be sensitive to current events- If you use a program like HootSuite that allows you to schedule your social media posts in advance, you will want to be particularly aware of what’s happening in the news. If you have a post scheduled for Monday announcing a title sponsor for your upcoming special event and a natural disaster just occurred, you might want to wait to share your good news until the next day. By staying aware of the social climate, you’ll inevitably save your company negative feedback and you’ll also score points with your followers for being considerate and thoughtful.
4. Consider your target audience- Are you looking to engage current clients or trying to break into a younger demographic? What do you want your social media page to achieve? Consider whom you’re targeting when you create posts. You will want to not only include information that would be interesting to these audiences, but also use language, visuals and even video that is appropriate for that demographic and will grab their attention.
5. Find ways to evaluate- After all your hard work, you’ll want to be able to prove that it was successful! If your goal was to increase overall Facebook “likes” by ten percent within a six month period, you can use your Facebook Insights to determine if you achieved this goal. More and more companies are looking to prove that social media is improving their bottom line and social media sites are making it easier to measure your results. So put those evaluation tools to use!
Tips courtesy of Kate Walter and Phyllis Ershowsky of PKE Marketing and PR Solutions.
The only Five-Star Accredited Chamber of Commerce in Southwest Florida, the Bonita Springs Area Chamber is welcoming a growing amount of new and renewing business members. The organization’s membership recently surpassed 830 members, representing over 41,000 employees in the Lee and Collier region.
For the first time since the economic downturn in 2009, membership is on a steady rise at the Chamber, with retention rates being their highest in the past 10 years.
Christine Ross, President & CEO of the Chamber, said, “We congratulate these businesses for stepping off the sidelines to proactively engage in making the environment for free commerce stronger. Though we represent over 41,000 employees in Lee and Collier County, we still give each and every member the personal attention they deserve.”
During the past month, the Bonita Springs Area Chamber of Commerce has welcomed the following new members, and encourages the community to patronize their businesses:
- Alico Family Golf Center
- Barbara B. Mann Performing Arts Hall
- Carla Bonten Team – Keller Williams Realty Naples
- Chase Bank
- Deavers Tax & Accounting Professionals, Inc.
- Doncaster – Susan Schmitt, Wardrobe
- Edward Jones Investments – Robin Goldstone Garcia
- Fiddler’s Creek
- Ford’s Garage
- LCM Engineering, Inc.
- Lee County School Board
- Legacy Title & Escrow
- Lely Resort
- Levin Home Care Nurse Registry
- Michaels Stores Inc.
- Naples Closets, LLC
- Precision Prep & Press, Inc.
- South-Florida Motors
- Waldrop Engineering
- Wollman, Gehrke & Solomon, P.A.
This month you will see our programming steeped in small business educational opportunities. We like to give our members and the community every opportunity to enhance their operations for greater prosperity and success. From social media, networking and marketing tips to motivation, team building and healthy living, each program provides cutting edge tips and tactics that will help you keep your business progressing. If you have not yet liked us on Facebook, we hope you’ll do so soon at www.Facebook.com/BonitaChamber. Our team is making a special effort to highlight member successes every day. Catch the wave of enthusiasm and positive progress by sending along good news and by reading and liking our posts.
On another note, I wanted to make sure the business community was aware of our unique membership pricing structure. Unlike most Chambers of Commerce, our investment schedule is a flat rate, regardless of the number of employees, beds, tables or deposits. We want your organization and all your employees to participate, and at $395 a year, you can. If reaching over 825 members and more than 40,000 employees sounds like a smart investment, call us anytime at (239) 992-2943.
As the children head back to school, please keep your eyes open for little ones at their bus stops. We want everyone to have safe travels to and from school.
Christine A. Ross, MBA, MS,IOM
President & CEO
Have you ever thought about volunteering? Usually during the summer months is when we have the extra time to volunteer and it is not uncommon to look for ways to not only have fun doing it, but to make a difference by committing their time to giving back to the community. Here at the Bonita Springs Chamber we are excited to announce an opportunity for residents in the area to join in the fun by volunteering at the Bonita Springs Guest Welcome Center.
The Bonita Springs Chamber of Commerce is centered in the heart of beautiful Bonita Springs and offers businesses in the area the opportunity to connect with area visitors. Volunteers are needed to answer phones and assist visitors to the Guest Welcome Center.
Why should I volunteer you ask? Well it’s simple really because as a volunteer you will have an opportunity to be the face and voice of the Bonita Springs Chamber. Volunteers continue to be our most valuable resource, especially during the summer months. Just a few hours can make an enormous difference.
Interested volunteers may contact Chelsea Birczak at (239) 992-2943 or by email